Othmeralia — “High performance at medium cost.” I love the...

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See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna
“High performance at medium cost.”
I love the understated vibe in this ad. Does the Series 4200 offer super-duper-ultra-precision performance? Is it low cost? Was there ever a less glamorous product photograph?
Nah. No need for hype. This is an ad...

“High performance at medium cost.”

I love the understated vibe in this ad. Does the Series 4200 offer super-duper-ultra-precision performance? Is it low cost? Was there ever a less glamorous product photograph?

Nah. No need for hype. This is an ad that gives you complete sentences and, where appropriate, parenthetical statements, with nary an exclamation point to be seen. Even the superlatives—“exceptional” and “best”—are buried within the text. You have to dig to find them, after having been drawn in by the promise of medium cost.

Beckman Historical Collection

beckmanlegacy beckman instruments spectrophotometer advertising 1970s othmeralia

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